Everything you need to make content for Locked In that actually converts. Read the 60-second why, steal the hooks, follow the rules. Don't overthink it.
Locked In gives your real-life discipline an OVR - a single score from 0 to 99 that climbs when you show up and drops when you don't. Iron to Legend. It is Solo Leveling, but for your actual life.
You can't sell what you don't feel. Here is the one pain, the one mechanic, and the three reasons people pull out their card. If you only read one section, read this one.
You know exactly what you should be doing. You're not doing it. And you have zero proof you're getting better.
Your life gets an OVR, 0 to 99. It climbs when you show up and decays when you disappear. Most people are Iron. You're either rising or falling - and now you can see which.
Real RPG ranks - Iron, Bronze, Silver, Gold, Platinum, Diamond, Master, Legend - mapped onto your actual discipline. Your character has real stats. The score doesn't lie.
Every other habit app lets you skip with no consequence. Here, your OVR drops and your streak breaks. You finally see the gap between who you say you are and who the data says you are.
Brand voice is three words: Earned. Direct. Real. Every line passes all three or gets cut. Talk like a guy two years ahead of them who did the work and isn't babying anyone.
Proven hooks and ready-to-shoot scripts. Tap copy on any of them. Paid creators: shoot one as-is. Community creators: use these as the shape, then make it yours with your real story.
Your discipline has a score. I built the app that shows it.
OVR 24 to 77 in 90 days. Bronze to Platinum. Here's what changed.
Stop trying to feel motivated. Motivation is why most guys fail.
Most habit apps forgive you. This one doesn't.
You already have discipline - you scrolled for 3 hours last night. Redirect it.
If you've reset your streak more than twice this year, this fixes it.
I stopped training for motivation. I trained because I had a rank to protect.
Your rank isn't low. Your system was broken.
POV: you've been habitmaxxing for 30 days and your OVR went 34 to 56.
Went from Iron to Gold in 45 days. Not in the show. In my actual life.
Everyone has a discipline score. Most people never see theirs. Mine was 34.
My brain needs a scoreboard. To-do lists never worked for me.
Lo-fi UGC. 20-35 seconds. The first 2 seconds decide everything - target 75%+ still watching at the 3-second mark, or it won't scale.
You're not here to read a script off a card - you're here because you actually train, build, and lock in. That's your edge. Use the pillars and voice above as the frame, then tell your real story.
Your real OVR and your real climb is the most convincing thing you have. "My OVR was 31 and it embarrassed me" beats any tagline we could write. Authenticity is the whole point.
Don't explain the whole app. Take one - the decaying number, the rank ladder, or no-skip accountability - and build one video around the single pain it kills.
Your audience follows you for you. Use the hooks as a starting shape, then say it the way you'd say it to a friend. Same voice rules: Earned, Direct, Real.
18-28, discipline-obsessed, fluent in Goggins and Hormozi. They want a system and proof, not motivation or soft language. Numbers and rank vocabulary land; "wellness journey" repels.
Pick a "Test First" script, shoot it raw, send it for a quick caption check, post in the launch window. Specs and process below.
1. Pick a script (start with OVR Reveal or Habitmaxxing POV).
2. Shoot raw on your phone, front camera, natural light.
3. Send the draft + your caption for a quick review within 7 days.
4. Post in the launch window once approved.
5. Add the partnership disclosure. Always.
The OVR number (0-99), the rank badge (Iron to Legend), the XP toast when a habit completes, and the rank-progression screen. If the number is visibly moving on screen, the video works.
| Aspect / resolution | 9:16 vertical, 1080x1920, native phone 1080p |
| Length | 20-35 seconds (hook 0-3s, app 3-25s, payoff 25-30s) |
| Deliverable | Posted video + raw file; caption sent for review first |
| Turnaround | Draft within 7 days, post within the launch window |
| Rate band (guide) | Scales with following + engagement; affiliate commission on trials for 90 days (confirm in your individual brief) |
| Safe zones | Keep text and action centered, clear of top/bottom UI |